X-Change Corp., which develops hemp-based products including lip balm (shown), sunscreen, a moisturizing cream and anti-aging serum, under the brand name Phytiva, has appointed a new senior medical advisor, Steven B. Hopping, M.D./F.A.C.S.. Hopping will help the company to develop a new skincare line.

The new products are being developed to meet the increasing demand for affordable, high-end, anti-aging and therapeutic skin care treatments, according to X-Change Corp.

Chad Johnson, COO of X-Change Corp., said:

“Dr. Hopping’s well-known expertise in the care of skin health and appearance, combined with our commitment to innovations in the skincare market, are a perfect fit. We look forward to a continued dialogue with Dr. Hopping with the intention of reaching agreement on a new and innovative line of products to offer consumers nationally and internationally.”